Rue Gilt Groupe

In 2018 Rue La La acquired its main competitor, Gilt and became Rue Gilt Groupe. I was tasked to create the branding of this newly merged company of two. The challenge was to find a way to represent both brands individually but also as a portfolio company. ‘Rue Gilt Groupe is the premier off-price e-commerce portfolio company, connecting more than 20 million members with coveted designers at an exceptional value. Two complementary brands, Rue La La and Gilt, utilize world-class merchandising, technology and marketing to strategically support our brand partners and inspire members daily. Our approach to retail brings excitement to online shopping and the best-in-class experience that today's customers demand.’